Today we’re talking to Susan Vernicek, founder and CEO of Identity Magazine. She’s an entrepreneur, motivational expert, speaker, and the author of the bestseller Get All A’s in the Game of Life. Her missions is to provide women with opportunities to discover self-acceptance, appreciation, and achievement.
Identity Magazine is for women who want to read authentic stories. It’s for women who feel that they want to go somewhere in life without feeling they have to change in any way. It’s for women who want read about everyday women sharing the good, the bad, the ugly, sharing their personal stories, sharing their successes. It’s for the woman who doesn’t want to read about diet fads and celebrity gossip. It’s a place for women to feel supported and validated and that they are not alone.
In this episode Susan talks about:
- Transitioning from her corporate job working for a medical company.
- The sacrifices she was willing to make, taking up soccer coaching and bartending to keep herself and her business financially afloat.
- How she actually worked closely with her boss to slowly transition from her 9 to 5 job to working completely on her own.
- The small office she paid $200 per month for when she first started.
- How she leveraged her unemployment payments to help her business grow.
- How she scheduled her week, working seven days to make ends meet.
- Going from an advertising focus to learning new methods of monetization.
- Wondering what was next for the magazine at one point, leading her into her most creative growth.
- How she took two years of content and created her first book to increase sales.
- How that first book led her create new financial platforms through speaking and hosting workshops.
- The question she asked that would launch the beginning of her journey to authoring a bestselling book.
- What other books inspired her own.
- How she wanted a book that would be a piece of validation and empowerment for the crazy journey of being an entrepreneur.
- How she plans to produce more books for single mothers, divorcees, college peers, caretakers, etc.
- The last ten years of her business and what she looks forward to in the future, including this year’s conference called The Retreat.
- The possible re-brand of Identity Magazine.
- The advice she believes every transitioner should know about sacrifice and being willing to do what it takes to succeed and go after their dreams.
- How she believes we should all focus on our own journey and experiences, not comparing ourselves to others, only using their stories as inspiration and guidance.
- Where she finds her inspiration to continue her journey even after attaining a measure of success.
If you would like to connect with Susan, the best way to find her is at her magazine website: www.identitymagazine.net.
If you have a story of your own to tell, you are encouraged to submit it to the magazine.